Floor To Ceiling Brick Fireplace Any Suggestions For My Large Fireplace- It Is Bricked From Ceiling To Floor 10 Ft Wide With A Wood Box Blt In.?

Any suggestions for my large fireplace- it is bricked from ceiling to floor 10 ft wide with a wood box blt in.? - floor to ceiling brick fireplace

I like the wall and want it to be a central part of the wall, but no longer red - the color of soot and some random rocks painted white.